SEO for Bloggers: How to Increase Organic Traffic

An SEO illustration

In today’s internet websites are primarily accessed through either Google, social media shared posts, paid ads, or by directly typing the site’s URL into a browser tab.

There isn’t a website owner or webmaster as specialists like to call them that doesn’t like the idea of getting free traffic to their website.


Here comes the power of SEO. 

SEO stands for Search Engine Optimization and has become a science on its own throughout the years. By utilizing the power of SEO websites get the chance to attract free organic traffic to their websites by ranking higher on search result pages and making their content more informative and comprehensive.

What is SEO?

SEO (Search Engine Optimization) is the practice of using various techniques for optimizing a website or a blog post in such a way that it ranks higher on SERP (Search Engine Result) pages thus driving more free (organic) traffic.

There are several search engines available on the internet such as Google, Bing, Yahoo!, Yandex, DuckDuckGo, Baidu, Ask.com, and Naver.

A chart showing the size of the most popular search engines by market shares with Google being the leader with 87%

But let’s not kid ourselves the one you and I are most familiar with is Google and at best – Bing. Those are the two leading search engines that people use and Google is simply a behemoth in the industry by holding more than 86% of all searches conducted online.

Why SEO is important for bloggers?

The average cost per click in Google Ads is between $1 and $2 and with some search terms even more. So let’s say that on average it costs $2 for a person to click on your link and land on your website. In order to get 10 000 page clicks, you’ll have to pay $20 000! 

That’s a lot of money and unless you’re selling something that no one can resist buying you need another way to drive traffic to your website.

This is where SEO steps up. 

Organic traffic is the best kind of traffic you can get. With some invested time in optimizing your content, you might ensure thousands of visits to a single blog post for years to come. For beginner blogs, a good average amount of traffic per post is around 1,200 page views per month. 

Now imagine you have 100 blog posts with 1,200 page views per month each, with an average conversion rate of 2,5%, which makes about 3000 sales per month. A pretty sweet number having in mind that by using proper SEO techniques we haven’t paid a single penny to acquire those customers. Of course, getting high constant traffic to every single blog post you have is unrealistic and probably about 20% of your content will get 80% of your organic traffic, but still you get the jist of it.

In order to get high numbers you need to be on the first page of google. 

Think about it. How often do you click on the second, third, or fourth page? Unless your search query is very very niched the answer might be – almost never.

How does Google decide how to rank websites and blog posts?

The short answer: 

By running an automated algorithm that gives points based on different criteria and the highest score gets the higher ranking.

The long and more technical answer is: 

Google uses an algorithm called PageRank to assess various technical aspects of a page such as:

  • Relevance
  • Authority and Trustworthiness
  • User Experience
  • Content Quality
  • User Engagement
  • Technical Aspects

In order for the algorithm to choose which posts serve the user’s search intent best, Google constantly improves it. Occasionally Google will release an update where they will either include new criteria or tweak the parameters of the algorithm.

And although they have a pretty extensive guide on how to optimize your content for Search Result Pages the inner workings of this machine are kept a secret. At first, you might ask yourself “If I don’t really know how this thing works how am I supposed to make the algorithm happy?”. 

That was what I asked myself before but think about it. If everyone knew what exactly they are supposed to do in order to rank number one on Google, every single first-page result would be filled with spammy websites that are perfectly optimized to satisfy the algorithm but most probably carry zero value for the end consumer.

Although there are a lot of things you can do to optimize your blog post in terms of SEO, the most important thing at the end of the day is to write quality content.

Put yourself in the shoes of the person who searches for “Which is the best vacuum cleaner?”. Do you want to see results that are AI-generated with regurgitated content meant to sell you the most expensive item possible in order to cash in on a high affiliate commission?

I bet you don’t.

People want to hear an experienced, sincere, well-researched review by an actual human, who actually cares for that topic.

And for that reason – content is king!

But what are the main aspects of SEO?

Before we start I want to share an easy-to-follow Google Sheets SEO Checklist with you. You can feel free to use it for your website. After all, remembering everything is merely impossible so use a checklist instead.

Even though SEO is a very extensive subject nailing a few things right can do the job and rank you to number one on the SERP. 

Keyword Research

So let’s say that you want to start your brand new travel bog. The most important thing you need to figure out is what you should write about.

Keyword Research comes to the rescue. As one of the most important SEO-related things, it’s the one thing that you should spend a lot of time doing.

A lot of people dream of just opening their editor and just start to write what’s on their heart but unfortunately, google doesn’t really care about that.

What the algorithm wants to see is content that answers people’s questions. And the reason you should care about it is because this is your ticket to rank on the search result page. So your job as a content creator is to find out keywords that have high demand, answer them thoroughly, and rank.

What types of keywords are there?

1) Short-tail Keywords

Let’s say you want to buy a new TV. A short-tail keyword is when you type into the search bar “Best smart TVs”. These kinds of keywords can also be called head keywords.

Short-tail keyword example search on google.com

They are usually accompanied by huge traffic and demand and if you take a look at the first page on Google, you will notice that pretty much all of the blogs that are writing on this topic are very big and well-established websites.

This is because these kinds of keywords are the most profitable to answer. By writing about the best TVs there are you can make a review of 20 and use affiliate links to link to Amazon and earn commissions.

And because there is such high competition on these short-tail keywords, it’s very difficult to rank for them.

2) Long-tail Keywords

On the opposite of short-tail keywords, long-tail keywords are usually longer and easier to rank.

Expanding on the example with the TV’s this time imagine you’re searching for “Best smart TVs under 400 dollars”

These kinds of keywords are usually more niched which means that it’s easier to rank for them. This is why most beginner bloggers focus on short-tail keywords when they’re starting out in order to rank faster and drive more traffic to their websites from the start.

The more you expand on different topics which can be interlinked the more you can start trying out shorter keywords.

3) Branded Keywords

These are keywords related to brands like John Deere tractors, and Samsung TVs.

A branded keyword search example on google.com

Usually, when the user is searching for these terms they are already familiar with the brand. Although there isn’t much you can do with branded keywords they are still very powerful because the search engines take that as a signal that you are an authority in your niche.

Nevertheless, you should always try to rank for your brand’s keywords because they help you establish yourself on the market and keep your positions secured.

I’ve had a bad experience before trying to search for an airline but instead of it coming as the first result page on Google a competitor that is an affiliate come up first. This can be hurtful for a brand, damage its reputation, drive traffic away from the website, and sometimes even hurt revenue streams.

4) Local Keywords

“Best SEO agency in New York”. You guessed that right.

A local keyword search example on google.com

Local Keywords are search terms that contain words or phrases that are specific to a region. They are usually used to target local markets of people looking for services in their own area.

These Local Keywords can be extremely beneficial for your business if you’re offering localized services. Aiming for these keywords, not only help you establish your brand locally but also raise the relevance of your website on a local level.

When a search query by the user has been made, the search engine will try to match their intent as much as possible. That’s why if you target these kinds of local keywords google will find your blog much more relevant than others that don’t, and rank it higher on the SERP.

So in order to be successful in this strategy I would recommend you try aiming for local keywords such as Best [ your-business-here ] in [your-area] and such.

Make sure you optimize your website’s content and incorporate local keywords into it. You can also make area-specific landing pages, and business listings and even register your business in Google Maps and link your website to it.

The best places where you can work on incorporating your local keywords are your heading titles, meta descriptions, image alternative tags, and inside the blog post content itself.

After all, if you are a local service provider, ranking for local keywords might be your biggest benefit in terms of driving free organic traffic to your website and potentially generating business revenue.

How to do keyword research

As you and I have already come to this conclusion nailing keyword research right is extremely important. But of course, as a beginner, the first question that might come to mind is how in the world can you do it.

As in pretty much any aspect of building a blog, there are free options and paid options. The free keyword research tools can give you the basics on which can start and the paid options can provide more robust statistics, filtering options, and functionalities in general.

Probably the easiest way to achieve this goal is to first think of your main keywords and then head to Google and do some searches on the topic.

So let’s say you are starting your brand new travel blog. You have chosen to write about the best resorts around the world.

Your short-tail keywords might be “Best resorts”, “Luxury resorts”, “Beach resorts”, “Skiing resorts” etc. Many SEO experts like to call these keywords “seed keywords”. In this example, your seed keywords will be “resort”, “resorts”, “luxury”, “beach”, and “skiing”.

If you type into the Google search bar “Beach resorts” you will see that immediately you are provided with search options that complete this term like “beach resorts in Italy”, “beach resorts in Malta”, and “beach resorts near Istanbul”. These terms might be considered short-tail keywords or broad keywords.

Google search bar autocomplete results

By entering a simple keyword into the search bar the engine tries to autocomplete your query based on other people’s searches.

So basically now we have come up with 9 blog post ideas in a matter of seconds.

So let’s search for beach resorts in Turkey. If you scroll down the page after the first couple of results you will notice that there is a section called “People also ask”. This section will always contain search queries that are close to the main search term.

People also as section long the first page of google

So now when we are writing an article on the best beach resorts in Turkey we might consider including these questions in our content and try answering them. So now instead of writing a few words on a single broad topic, we can include all these smaller subtopics inside the blog post and rank for all these different keywords.

By doing this not only do you get a good idea of what people are searching for but you also become more competitive with your content as it answers several questions that are linked to the main topic.

Now let’s dig into this keyword a bit more.

Keyword research on google

By including a single word “for” at the end of the search query we are presented with a whole new set of long-tail keywords.

Probably this is the right time to introduce you to keyword clustering or keyword clustering.

What is keyword clustering?

In your travel blog, you write about resorts. You have let’s say four different categories “Beach”, “Skiing”, “Luxury”, and “Budget”. If we are expanding on the beach resorts category we can write a pillar post on the best resorts in Turkey. Inside it, we will summarize all information needed to find the best option, answer general questions, and provide the reader with enough information so that they can make a decision.

In this blog post, we can have a link pointing to a sub-article on the topic of “best beach resorts In Southern Turkey”. Inside this post others on topics such as “best beach resorts for families in southern Turkey”, “for people with pets”, “for couples” etc.

So to summarize you have one main post which generalizes the topic and you create secondary posts that link to this main one and have other niched topics linking to the sub posts and so on and so on. You can think of it as a pyramid of content, all linking to a main topic.

Another term I have been hearing lately is keyword crystallization. I like this term because if you make an analogy with a snowflake things become a bit more clear, especially for beginners. You have the main branch of this snowflake and you have smaller branches diverting from it. Now every pillar post you have will have the same structure and if applicable branches can link from one pillar to another.

I can’t stress enough how important this method of clustering your content is. In fact, it is one of the main ranking factors in terms of building authority. If Google sees that you answer a question with expertise and great detail and have other backing articles that link to it which themselves delve even deeper into the topic, you will show that you are an expert in the topic you’re writing about.

And without showing expertise you have near zero chance of ranking on the first search result page.

A lot of people, when starting a new blog, will just write about whatever comes to mind. I’ve come across many articles with titles such as “The Cathedral that took my breath in Malaga”. Well, have you ever even thought about searching for a “cathedral that will take my breath”? I’m pretty sure you haven’t. But now if we rephrase the title as “The best cathedral in Malaga” we might just as well rank for a keyword that for sure at least some people have searched for.

This is the power of keyword research. With some thought, effort, and time you can make the difference of not ever ranking to ranking to the first places on the SERP.

So when doing it, do it slow, think carefully, select relevant topics, and form your content around what people are searching for rather than just random thoughts you have decided to put on paper.

On-Page Optimization

On-Page Optimization is done when you optimize different elements of your blog, different pages, titles, meta information, and content structure. By doing it the right way you can significantly improve your user’s experience.

This kind of SEO optimization is done on the page as its name suggests (duh) and is one of the main drivers for ranking faster and hight on a search result page.

What are the main methods of On-Page Optimization?

Just like keyword research, this kind of SEO optimization is layered and complex.

1) Keywords Optimization

As I explained above, I won’t go into details on keyword optimization here but it’s still one of the main things you need to work hard on in order to rank

2) Content Quality and Relevance

You should always strive to produce quality, well-researched and unique content. When you google something there are literally tens of thousands of results that come up for a single search term.

How can you stand out from the rest? – By being unique. Always try to give your own expertise, your own opinion, the success you’ve had, and the failures along the way. If you go to the first result for the topic you’re trying to rank for, believe me, you will never rank. Content regurgitation is a very bad way to go about blogging. At first, you might get some success but you will never be able to outrank good and original content.

Always make sure that your writing is on point with the topic and that you’re including the keywords you have researched already. Don’t drift away from the topic. Imagine that while I’m trying to talk to you about SEO I suddenly drift into explaining how my car has issues with its catalytic converter. Well, most probably you will stop listening to me. The same thing will happen with the search algorithm. It will notice that you’re not on topic and will not even bother ranking your blog post.

3) Meta Tags

<head>
  <title>SEO for Bloggers: How to Increase Traffic for Free in 2023</title>
  <meta name="description" content="This is an example meta description that summarizes the page's content in a concise manner.">
</head>

In this HTML head tag, there are two other tags – title and meta. In this case, the content of the title tag will be displayed on the tab in your browser.

A visual representation of a meta title

The Meta Description tag serves as a brief summary of the topic that your blog post is about. It will usually be displayed right beneath the title in a search result.

Actually, these tags don’t play a significant role in SERP rankings but are more intended for the user. They make your presentation look better and I’ll not use the word clickbaity but it’s kind of close. The more appealing your link looks – the more clicks. After all, it’s all a game of who will get the click.

4) URL Structure

In WordPress go to your dashboard and click Settings. Afterward, click on Permalinks and you will see a few options for how your URL can be structured. Click on the radio button named “Post name” and that’s it.

You’ve now completed one very important step of setting up your blog in five seconds. It’s important that you have a readable URL structure because this method allows Google to understand your blog content better.

The user will also have a much easier time navigating and understanding where they are.

5) Header Tags

The header tags are basically titles. Just as any chapter of a book starts with a title, the same way a blog post starts with one. But here in the blogging and SEO world, we call it a heading tag.

There are 6 heading tags:

<h1> <h2> <h3> <h4> <h5> <h6>

By structuring your heading tags in an ascending order (starting from 1 and going down), you are creating a much-readable post. Also, search engines actually look for these things to make sense of the content. Also, headings from a blog post are often used to display list snippets in Google so it’s always a good idea to structure them in such a way that It would make sense as a list.

It’s important that on a page you have only one H1 tag. This will either be the page title or the title of your blog post depending on where you are on a website.

In WordPress to make a heading tag just hover on the block in the editor and on the first icon from the left, click and choose “heading”

How to make a header in WordPress

In the second button group, you will see H1 or H2 or any other H. When you click on it you can choose which heading option you would like.

It’s important to note that it’s a very bad SEO and even software development practice for a lower-order heading tag to precede a higher-order one. You should never have an H3 coming after an H4 tag. This is applicable to all headings.

6) Image Optimization

Two things to take away from Image Optimization: Alt Tags and accurate description and image quality and compression.

Not really two things but they are their own separate categories of image optimization.

Alt tags serve the purpose of displaying the description of the image in case it is unable to load. Also, screen readers will look for such tags in order to describe what is on the page for people with disabilities.

As for image compression, it’s important to know that the larger the file size – the slower your page will load. The slower your page loads, the lower your ranking score will be. A majority of people are not willing to wait for even 7 seconds for a page to load which means that if you don’t show anything on the screen in time your reader might not even become a reader.

This is why you should always make sure your images are as light as possible. There are many tools on the internet that you can use for image compression for free.

A small tip from me is to even find an image converter that can convert images to the .webp format. This format is used by modern browsers to display images and is a compression standard that reduces an image’s size dramatically.

7) Internal Linking

Earlier we discussed that by interlinking posts we can create a crystal-like structure.

Internal linking not only helps your readers navigate through your blog easier but also makes your content more accessible to search engines. By linking to different but relevant to the context of your blog post articles you help the search engines crawl and index your content easier.

A rule of thumb is to have around 10 internal links per page. But while doing so make sure you’re linking to relevant content.

Even in the Google guidelines, it was said that in order to provide a better user experience and to satisfy the ranking algorithm you should write your content in a way that the readers don’t have to click back to the search page to find a better answer.

One ranking factor is pages per session. This means that the more pages the user visits on your website the better score you’ll get for your content being helpful. But mind though that designing blog posts and articles in a spammy and paginated way just to hack this ranking metric can lead to penalties from Google.

Off-Page Optimization

In the world of SEO, there is a saying that producing your content is only half of the work. The other half is networking and establishing yourself as a reputable brand.

Off-Page SEO moves the focus away from our website and directs it into building relationships with other blogs and your audience.

Off-Page Optimization relies on building backlinks pointing back to you, preferably with “do-follow” tags, social media outreach, guest blogging, and building trust in your audience.

1) Backlinks

Although it hasn’t been strictly specified by Google, backlinks are a major factor in ranking on search result pages. A lot of blogs have ran experiments and made statistics on that and with time the theory that backlinks do matter for ranking has been confirmed again and again.

Getting a backlink means that someone somewhere in a blog post, a page, or whatever on the internet, will link to your website. When you have a lot of links linking to you the search engine crawler will take that as a signal that your content is authoritative and rank you higher.

There is a metric called DA (Domain Authority) that has been coined by SEO tools which counts the number of domains pointing to you and assign you a higher score.

Building backlinks is primarily done by collaborating with other blogs either by guest posting or having your content linked.

Those two options mean that you can either focus on reaching out to other websites to guest post so that you can acquire those links or you can focus on producing such informative and original content that people link to you as a source of information.

If the keywords you are targeting are very popular and with high traffic you will notice that most websites with higher domain authority will rank for these keywords. This is so because when there is a lot of competition, trusting the most reputable source is the safest choice to deliver informative content to a search query.

On the other hand, if the keywords you’re writing for are not so popular there is often a chance for a newer website with lower authority to rank.

Domain authority is a metric that starts from 0 and ends at 100. The higher your score – the better your chances for ranking are. Also the higher your DA is the faster newer posts you produce will rank on the first page of Google.

2) Social Media and Outreach

There are several aspects of social media that can help you drive traffic to your website. Not only that there are a lot of platforms where you can popularize your brand but also a lot of ways to do outreach.

So what are the ways to leverage social media?

Create a Facebook page or a group

This way you can build a community of people that you can depend on when you have something new to promote but you also create opportunities for your content to be shared and distributed. Also having a strong brand presence online is a good signal to search engines that you have the authority needed to rank.

The more your blog is associated with your brand presence throughout the internet – the better.

Manage Your Online Reputation

Just presence doesn’t cut it. You’ll have to engage with people and answer reviews, comments, and questions online. One of the things that people care most about when about to make a purchase is reviews. So having a clean and squeaky brand is not only optional but a must.

Guest Blogging

We spoke earlier about backlinks, right? Once again building those is very important. And one of the main ways to do that is by guest blogging.

On the internet, you will find a lot of big websites that feature different authors. Take Forbes for example. All kinds of people write about all kinds of stuff. You can also apply to be a guest blogger there. And guess what, they have huge domain authority, the same as every other big media outlet.

If you get yourself featured on a website with a high domain authority rating you can generate backlinks that are priceless. There have been a lot of accounts of people noticing big traffic increases after they have been featured through a big media outlet.

And although it’s not very easy to land a spot on a blog post on a big media website, it’s also not impossible. The type of content they are looking for is informative and original content. I’m sure you can find a lot of topics to write about from your own unique perspective.

If you feel intimidated by the big guys you can always reach to the smaller fish. Write an outreach email to another blogger in your field. Offer them to write a guest post and link to your website. In return, you can host one of their guest posts and link to their website. It’s a two-way street and beneficial for both of you.

In this regard don’t consider other bloggers in your niche as enemies. Just as with any other business or politics, networking is extremely important and valuable. Building a strong relationship with people can bring you a lot of benefits in the future and insider knowledge that a lot of other people can’t afford.

Technical Optimization

SEO is not just about writing good content. It’s also for making sure that this content gets delivered efficiently.

Think of a blog as a car. You might have a nice interior, good design, and a nice paint job but what’s under the hood matters just as much.

Think of technical optimization as modding your blog to be faster and better performing.

There are several things that go into that like speed and performance, accessibility, mobile-friendliness, sitemaps, robots, schemas, and security.

1) Website Speed and Performance

A little while ago website performance became one of the main ranking factors for page rankings. As I mentioned above nobody wants to wait for a website to load.

To ensure you have a fast website you will need a high-performance theme that’s not cluttered with plugins.

Another way to speed things up is to use a caching service or a caching plugin.

So what is caching?

Your website runs on a server and every time someone wants to access a page the server generates that page on the go and sends it to you together with all the code to run the on-page functionalities. Caching solves this by capturing a “snapshot” of your page and sending it to the user when the URL is requested. This saves time from rendering and speeds up your content delivery.

Caching can also be used for images and pretty much every resource you might have on a website.

Some plugins you might use for caching for WordPress blogs are W3 Total Cache, Hummingbird, WP Fastest Cache, and WP Super Cache

Even though some plugins come at a cost there are still some free caching functionalities you can take advantage of for free.

Another way to speed up your website is through Image optimization. As we discussed above, image size matters a lot. Always make sure you export your images in the smallest size possible.

A WordPress plugin that you can use for image optimization is ShortPixel.

Now I’m going to let you in on a nice free way to test your page speed.

Lighthouse metrics dashboard

There is a tool named Lighthouse Metrics online where if you type in your website’s URL it will run several tests on it and come up with a report on Performance, Accessibility, Best Practices, SEO, and PWA.

From this report, you can learn a lot of things because with every “red point” it gives you it also provides suggestions on how to improve your websites in order to have a higher score. You can also access the lighthouse extension from the inspector inside your Chrome browser and navigate to the Lighthouse tab.

2) Mobile Optimization

More than 60% of the worldwide traffic to websites came through mobile devices in 2022. That means that having your blog optimized for mobile is now even more important than it being optimized for desktop.

But what does mobile optimization actually mean?

It is a way of ensuring that your blog will be responsive on mobile devices. That it will keep its structure and have proper spacing between elements. Some components like menus and sidebars would get rearranged to make space for the article content and images and headings will be smaller.

Having a website that has an adequate layout in both its desktop and mobile versions is called a responsive design. Having a good responsive design is crucial for your user experience while visiting your blog.

Thankfully most WordPress themes come mobile-friendly out of the box and you don’t really have to worry about that. But should you choose to have a custom website made for yourself this is one of the most important things you need to pay attention to.

In most cases, the images you use for your content will have to be optimized for mobile too. Serving media with smaller sizes will reduce the “first contentful paint” and give you higher scores on performance.

SEO Tools

If you’re already feeling overwhelmed, it’s alright. Just as with any other aspect of the internet, there are a lot of tools to guide you in your SEO journey. Some of them are free and some of them are paid. It’s important to note though that in some cases it is worth spending an extra buck for an SEO tool because you can get access to insights and metrics you wouldn’t be able to with a free tool.

What are the most popular SEO tools?

1) Google Analytics

Google Analytics as its name suggests is a Google tool. It is completely free and you can access it by either going to its official website or installing a WordPress plugin for it.

By using this tool you will be able to get insights on which of what’s the traffic to your website, where your users are going, and how they behave on it.

Google Analytics is an absolute must because by using its data you can make data-driven decisions that will help you optimize your blog.

2) Google Search Console

In the past Google Search Console used to be called Google Webmaster Tools. The same as Google Analytics it can too be utilized from its website or by a WordPress plugin.

Its main use is to help get your website indexed and give you data on how your website is ranking on the search result pages. The most important insights it provides are your blog post indexing status, keywords rankings, and CTR rates.

Usually, it takes some time for the algorithm to go through your website and index your pages and from Google Search Console you can monitor their status. Also If there are any issues that prevent a blog post from getting indexed you will be notified there.

The CTR rate or Click Through Rate is the metric that will show you how many times your article has been seen on the search result page and how many times it has been clicked on. It’s a valuable way to see how optimizing your title can increase people clicking on it and also serves as an A/B testing tool. This way you can try out different versions of a title and description and with time gain insights into which one attracts the most clicks.

3) Ahrefs and SEMrush

The reason I am combining these tools into one is because their functionalities and use are pretty much the same.

Ahrefs has established itself as the industry leading tool for SEO and SEMrush follows. Having either one of these tools in your arsenal is extremely useful and can increase your competitiveness greatly

After all, all big players use them.

With a tool like Ahrefs, you can do market research. Check what your competitors are writing about. What keywords they are using and what keywords they are ranking for? Check their traffic, and see their most popular posts.

You can brainstorm keywords and even see what demand for them there is. You can see how much a click for a keyword is and what its difficulty is.

You can find what questions people are asking and gather them into huge data sets.

Both tools have giant databases of keywords and backlink profiles. With that information, you can see which topics have a very high competition and what it would take you to rank for one.

In the end, it’s very important to take advantage of a tool like that, especially from the beginning because without knowing your competition and what they are writing about, without knowing what you can write and rank for, you are pretty much lost. We can make an analogy that a tool like that gives you sight and a target to shoot at and without one you’re just shooting blind.

4) Yoast SEO

Yoast SEO is like your little assistant which sits beside you while you write your content and lets you know how good you’re doing in terms of SEO and what you can improve on your content.

It’s in the form of a WordPress plugin and can be either accessed from your back-end dashboard or you can find it next and under your content editor block.

One of the most useful things it does is that it helps you create a sitemap for your blog.

Having a sitemap is one of the most important and easiest to setup things in order to get indexed on Google. Yoast takes care of that under the hood and it takes you literally just a click to get it going.

With this tool, you can also optimize your meta titles, meta descriptions, and the use of images to be displayed on Google’s SERP or social media posts when being shared.

Conclusion

Undoubtedly understanding SEO well will give you a huge advantage in getting your blog on Google’s search result pages. It is also important to note that while there are a lot of best practices for SEO, still the most important ranking factor is the quality of your content.

If you can take away one thing from this blog post I hope that it is the following:

Creating content for the internet has become a huge industry at this point. People still read blogs and the competition is fierce. Writing content has become a science that you must understand and practice in order to have competitiveness. Google’s algorithms change all the time so just as any other aspect of life you need to be constantly learning and improving. The same goes for your content.

Thank you for reading.

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