What is a pillar post – a Guide To Pillar Content

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In the world of blogging, creating valuable and comprehensive content is key to attracting and retaining readers.

One effective strategy to achieve this is by crafting pillar posts, which serve as the cornerstone of your blog’s content. In this blog post, I will explore the concept of pillar posts, understand their significance, and learn how to create compelling and authoritative pillar content that establishes your blog as an industry leader and enable you to earn more money through affiliate marketing and displaying ads.

What is a pillar post?

Pillar posts, also known as cornerstone content, are in-depth and comprehensive blog articles that cover broad topics within your niche.

Usually, pillar posts are the longest form of content on your website and are usually between 3-5 thousand words long. I’ve even seen pillar posts that are 22,000 words long.

Pillar Post LengthRecommended Word Count RangeKeyword SaturationAverage SERP Ranking Position
Short Pillar Posts1,500 – 2,500 wordsModerate keyword saturation6 – 10
Medium Pillar Posts2,500 – 4,000 wordsBalanced keyword saturation4 – 8
Long Pillar Posts4,000+ wordsStrategic keyword saturation1 – 5
A table showing average word length and possible ranking positions of pillar posts

These posts aim to provide readers with a complete understanding of the subject matter, serving as go-to resources that readers can refer back to time and time again. Pillar posts delve deeper into a topic than regular blog posts, offering extensive insights, examples, case studies, and actionable tips.

Why are pillar posts important?

Pillar posts establish your authority and expertise in your niche. By being comprehensive and writing high-quality content, you position yourself as a reliable and knowledgeable source for readers.

In these posts, you usually try to target keywords with high search volume. They are designed to rank well in search engine results. By optimizing these posts for SEO, you can attract organic traffic to your blog, increasing your reach and visibility.

These posts become go-to resources that address readers’ pain points, answer their questions, and provide valuable insights. By offering valuable content, you build a loyal readership and encourage readers to return to your blog for more.

In return, these pillar posts become their own separate little businesses which you can stuff with affiliate links to the products you use and recommend.

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How to create a pillar post

Choose the right topics within your niche that have a significant impact on your readers. Research popular keywords and consider your target audience’s interests and buying intent.

Invest time in gathering accurate and up-to-date information about the chosen topic. Conduct thorough research from reliable sources, gather data, and include statistics or expert opinions to support your claims.

Your pillar post should be structured in a logical and organized manner. Divide it into sections or subheadings to make it easily scannable and digestible for your readers. This will allow them to navigate and find the specific information they seek.

Delve as deep as possible into the topic, covering various aspects and subtopics. Address common questions, provide examples, case studies, and practical tips to offer a well-rounded understanding of the subject.

And by covering as much information as possible your pillar post can easily exceed 4000 words.

Think about the visual aspect. Your pillar posts should be visually appealing. Incorporate relevant images, infographics, or videos. Visual elements enhance engagement and make complex concepts easier to grasp.

Infographics will make it easier for your readers to digest information and also make you sound more credible. Infographics are also great content to build backlinks. People will read your posts and cite you on their websites as a source and therefore drive your domain rankings higher

Don’t forget to do your share of internal linking to connect your pillar post with other related articles on your blog. This interlinking strategy helps readers discover more content, enhances SEO, and increases the time readers spend on your blog.

One of Google’s core updates actually made blogs that use topical authority rank higher. And a good way to get topical authority is to blanket your general topic and interlink all posts to your pillar content.

In order to make this kind of content as passive as possible you should make sure to write evergreen content that remains relevant over time.

While current trends and news can be included, ensure the core information of your pillar post stands the test of time. This way you will ensure that these posts will be as passive as possible and you won’t have to go back and update them all the time.

Since your pillar posts will basically contain the products you want to promote the need for ad placement is much lower than in other informational posts.

Pillar posts are transactional. This is where you make the most of your money and all your content points to them. So make sure you don’t clutter your pillar posts with too many display ads and keep them clean. It’s not worth it to ruin the experience of your users who will click on your affiliate links anyways, with unnecessary ads.

Dont put ads in your pillar posts

Pillar posts should be reserved for your affiliate links. Dont ruin their layout with ads


Pillar posts are an essential component of a successful blogging strategy. By crafting comprehensive, authoritative, and valuable content, you can establish your blog as an industry leader, attract organic traffic, and provide immense value to your audience. Take the time to research, structure, and optimize your pillar posts to create a strong foundation for your blog’s growth and success. Embrace the power of pillar posts and watch your blog thrive as readers turn to your valuable resources time and time again.

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